Give us the highlights of Garanti payment systems?

Garanti has been in card business for almost 15 years
- In 1999, Dogus Group decided to form a new company with focus on payment systems
- Today, total number of credit cards reached 2.8 million and number of merchant network exceeded 48 thousand
- Bonuscard was selected the biggest in Europe in "co-branding" cards
- Garanti is among the 10 leading banks in Europe in MasterCard business
- First strategic alliance in credit cards in Turkey; Denizbank will print its credit cards using BonusCard brand as of April 2003
- With the rapid growth in 2002, Garanti surpassed its closest follower
(İşbank) by 4% and became the second leading bank in the number of cards issued
- Garanti ranked first with 32.5% market share in international credit card expenditures in 2003 Q1
- Garanti kept its #1 place in the last 5 years in international merchant turnover
- Garanti reached 26,850 in commercial cards with 66% growth rate and strengthened its leading position in the market. It also introduced "Partner Card" to be used instead of cheques in retailer-wholesaler transactions
- The number of credit cards sold in branches increased by 44% to 305,000 compared to last year.

The target in 2003 is to sell 308,000 credit cards from branches.

What are the latest developments in payment systems?

- GarantiBank is the second leading bank in the credit card business
- Garanti has been rapidly increasing its market share both in terms of number of cards and volume
- Garanti's market share in issuing volume reached 19% in 2003 Q1, ranking the second in the market
- Number of credit cards reached 2,791,570 by June 30, 2003
- Number of Bonus Cards, Turkey's first multi branded chip-based credit card, reached 2,091,161 and the first frequent flyer program credit card, Shop&Miles, reached 202,225

What is your credit card portfolio?

Give us more information on your loyalty cards, Bonus and Shop&Miles.

Bonus Card

BonusCard is the first multi-branded chip-based credit card in Turkey. It was launched in 2000. The card was an instant hit because of its flexibility, allowing consumers to earn and redeem points with lots of retailers. Cardholders earn BONUSes (1 BONUS=1 Turkish Lira) between 1-15% with every purchase and can spend the BONUSes at Program Partners. Competitors have introduced copycat cards after 2001.

Features
- Chipped Mastercard enabling installed payments at the merchant network and cash back bonus on the spot
- EMV-compliant with 2 KB memory
- No need for catalogs or application processing for point redemption
- Touchscreen, chip-based POS Machines

Marketing and Sales
- Targets middle-income customers
- Mass media advertising
- Extra rewards for steady customers
- Custom designed statements

Size
- More than 2,000,000 card holders as of June 2003
- Leads chip card market with 63% market share

Shop&Miles Card

In 2000, Garanti introduced the first official air mile program in Turkey with an exclusive agreement signed with Turkish Airlines. Shop & miles is co-branded Visa card of GarantiBank with Turkish Airlines. It is designed for upscale customers. Cardholders earn 2 miles for each 1 YTL and they earn "extra miles" when they shop at program partners.

There are about 200 thousand card holders as of June 2003.

Features
- Additional benefits from Turkish Airlines such as VIP & vallet parking service in the airport
- Miles collected in Turkish Airlines' frequent flyer program are combined with miles collected via shopping with Shop&Miles credit card

Marketing and Sales
- Targets upper middle-income customers
- Mass media advertising and promotions by Turkish Airlines
- Retention programs via an expanding merchant network and custom designed statements

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